General Design Guidelines

Great Ads start with a single, undeniable idea. One message. One goal. One moment to make it count. Nail the concept, then follow these five non-negotiables:

✅ Less is more. Bold, simple designs win, your audience is on the move.
✅ Lead with imagery. Strong visuals stick; words simply reinforce.
✅ Ditch the digits. Phone numbers waste space. Make your brand easy to read, and they’ll find you.
✅ Skip the whiteout. White backgrounds turn the whole board into a large floodlight.
✅ Go big and clear. Simple, heavyweight fonts = instant recognition.

Check out our comprehensive design guidelines.