General Design Guidelines

Great Ads start with a single, undeniable idea. One message. One goal. One moment to make it count. Nail the concept, then follow these five non-negotiables:

✅ Less is more. Bold, simple designs win, your audience is on the move.
✅ Lead with imagery. Strong visuals stick; words simply reinforce.
✅ Ditch the digits. Phone numbers waste space. Make your brand easy to read, and they’ll find you.
✅ Skip the whiteout. White backgrounds turn the whole board into a large floodlight.
✅ Go big and clear. Simple, heavyweight fonts = instant recognition.

Check out our comprehensive design guidelines by clicking the button below.

Make sure your Ad is pixel-perfect
Download our ready-to-use templates, guides, and other assets to streamline your design process and get your Ad billboard-ready in no time. Packaged up for designers who want the exact specs, safe zones, color profiles, and format presets we recommend.

Designer Tool Kit

Design Guidelines
A deeper, step-by-step breakdown of best practices for outdoor creative, what works, what doesn’t, and why. Great for brands, marketers, and first-time billboard advertisers.

Designer Guidelines

Start With the Right Canvas

Before you touch color, type, or layout, lock in the correct resolution. Your design file must match the billboard pixel-for-pixel, a true 1:1 canvas. Every pixel in your software should correspond exactly to a pixel on the display. Get this right from the start, and everything else falls into place.(Download templates and spec sheets and our design guidelines below.)

Prep Your Deliverables Before you Design:

Resolution: 72 PPI/DPI
Colorspace: RGB
Formats: .png or .jpg

When it Comes to Text

Headline text should be 10–15% of the total billboard height in pixels.
Secondary text should be 5–8% of the total height.

Ad Designer Tool Kit
Design Guidelines

What’s the Deal with 4K?

Reference Chart for Scale

(click to enlarge)

  • Nobody views a billboard from three feet away, so those extra pixels do nothing for drivers 20–80 feet out. “4K billboards” sound big, but deliver zero real-world benefit.

    What matters is pixel pitch and distance. If the image blends cleanly at viewing range, it’s doing its job. 4K only bloats cost and cabinet count without improving what anyone can actually see.

  • Clarity comes from distance, not pixel density (4K) like a TV.
    At 28 feet, individual pixels vanish, and the image becomes smooth and readable — exactly how roadside content is meant to work.

    The win is simple: strong contrast, proper pixel pitch, and stable brightness. That’s what makes your message pop in traffic, not more pixels.

  • At 28+ feet, HYS screens deliver what your eyes actually need. Smooth imagery, rich color, crisp edges, no jagged text, no pixel shimmer, no distractions. Just a clean canvas built for split-second comprehension.

    Our displays adapt to the real world. Automatic daylight correction keeps your ad perfect from high noon to sunset, always balanced and readable.
    Outdoor LED that works exactly how it’s supposed to.

Ready to Deliver Your Digital Ad?

Use the form below or email your ads to heresyourdignadvertising@gmail.com

Before submitting, make sure your final deliverables meet the following:

Billboard Specific Resolutions:

Dalton Bypass: 1080 x 576
Chatsworth: 840 x 360
RockyFace: 840 x 432

File Resolution: 72 PPI/DPI
File Colorspace: RGB
File Formats: .png or .jpg

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Amplifying your message

is our top priority.

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Let’s discuss your vision today. Contact Us to get started.